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When advertorial bites back | Jack Shafer

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blogs.reuters.com - Jack Shafer
At about noon today, the Atlantic put on a very snug hair shirt, issuing a statement of apology and regret for having posted on its website Church of Scientology “Sponsor Content” yesterday. The Scientology advertisement, composed by tone-deaf propagandists unable to write a sentence about the church’s alleged worldwide expansion without including a superlative – “unparalleled,” “unrelenting,” “unprecedented” (twice) – was taken down just before midnight after being up for about 11 hours. (See ...  show all text
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@cbasturea on Twitter
@cbasturea: Great recap on the Atlantic-Scientology brouhaha, from @jackshafer: http://t.co/XHR7O1Dg (HT: @zimbalist)
@Reuters on Twitter
@Reuters: Who'd possibly have been well-served by Scientology advertorial? Not the Church, not the Atlantic, argues @jackshafer http://t.co/uQVxwFwr

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