Paid Tweeters Beware: The FTC is Watching - Corporate Intelligence - WSJ

In 2000, when regulators at the Federal Trade Commission last took a look at how its consumer protection rules should be applied online, the internet lived almost exclusively in browser windows, social networks didn’t exist, and tweeting was what birds did on sunny afternoons. So this year’s update to the agency’s guidelines, released today, had plenty of new ground to cover. How should advertising on mobile devices with tiny screens comply with the same requirements as pop-ups and web banners?...  show all text

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